Question:
Any experience about Professional Vision Care?
Answer:
Spanish or Portuguese BILINGUAL - Job Functions: Management -
Director, Marketing, Market Research/Statistics - An experienced
professional marketing expert to come in and lead Vistakons
professional marketing approach to increase Eye Care
Professionals satisfaction and fitting of Acuvue Contact Lenses
and support of contact lenses in general. Ideally, 10+ years.
Defining and integrating our total approach to the Eye Care
Professional (ECP); what areas of focus and strategies will help
us win over time Leading the overall ECP business planning and
budgeting process and being a key voice with senior management:
vision, goals, measures Refining and building our umbrella
equity with the ECP, what should our positioning become Serving
as the lead cross-functionally with Sales, Professional Affairs
and Marketing as the professional marketing expert Serving as
lead on the Plan of Action (POA) process and determining what
Vistakons operating processes should look like Leading all
agency relationships and determining best operating structure
with the agencies Coordinate Brand Approach as part of the above
but not the creator of brand based marketing materials or sub
brand positioning and strategy VISTAKON, Division of Johnson &
Johnson Vision Care, Inc. is a company committed to transforming
the world's vision. Since our inception, we have strived to
increase awareness of the importance of vision care and to
provide the world's most exceptional vision correction options.
VISTAKON, through our passion for innovation and our unwavering
commitment to the highest standards of quality, has become a
world leader in vision care and manufactures the worlds number
one selling contact lens, ACUVUEŽ. We are committed to hiring and
developing the best and most qualified talent. MBA or equivalent
related experience Minimum 10 years experience in/exposure to
optical industry professional marketing with understanding of
strategic marketing Five years of managerial experience Strong
strategic thinker Ability to effectively relay a vision to
agency partners and other functional areas (Marketing, Sales,
Customer Service and Professional Affairs) and enroll their
buy-in Ability to create synergy via facilitation of multiple
agencies as strategic partners Work effectively with Market
Research to understand and interpret data from a variety of
primary studies and syndicated sources. Excellent verbal and
written communication skills, including to senior management
Ability to build strong, productive relationships with staff
members in other functional areas Effective manager of a
significant budget that is influenced by several functional areas
Results driven - able to devise complex plans and act on them
through implementation Willingness to take risks and make
recommendations based on fresh thinking
